As part of the campaign, 39 participating businesses will provide $5 discount codes for Lyft sober rides.
Dallas County is trying to incentivize driving sober over the holidays with rideshare discounts. It's a sign that DWI enforcement alone is not enough to keep drunks off the road.With the holidays approaching, Dallas County is looking at new ways to reduce the numbers with a countywide DWI task force. Dallas County Asst. DA Lauren Black says reminders about the potential perils of driving under the influence are unfortunately necessary every year.
"This initiative empowers individuals to take charge of their safety by planning ahead for transportation during the holidays, designating a non-drinking driver or utilizing rideshare services," said Emma Dugas with North Texas Mothers Against Drunk Driving.The initiative is in partnership with AAA Dallas, Methodist Medical Center and 24 Hour Dallas.The non-profit, 24 Hour Dallas, is representing 39 businesses participating in providing $5 discount codes for Lyft sober rides.
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