Big deals are not about how good a player is; they are about marketplace and timing. That’s why Jerry Jones had to pay up for his quarterback.
In my careers around the NFL—agent, team executive, media analyst—I have felt a counterintuitiveness about what’s considered the “busy time” of year. Unlike players, coaches and most media, in-season is the offseason for the business of the NFL. Every year, when the season’s opening kickoff happens, I let out an audible exhale; the bulk of my work is done.
The Dallas Cowboys took that timing extremely literally Sunday, finishing up their offseason business just hours before their opening kickoff against the Cleveland Browns. And what a business it was, rewarding their quarterback with an eye-popping contract at the top of the pay scale for the second time in three years. Let’s examine.This is not the first time that Dak Prescott “won” the negotiating game over the Cowboys.
I knew Prescott would ask for a contract average starting with a six, and that the Cowboys were certainly willing to break the seal on the $55 million average that other top quarterbacks had negotiated but were resisting jumping to a $60 million plateau. Until, of course,Prescott now becomes the highest-paid quarterback in cash flow in all years of the deal. With a stunning $80 million signing bonus, his first-year cash flow is $81.25 million, topping Jared Goff’s $80.6 million.
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