Daisy Edgar-Jones's “Soft Focus” Glam is 2025's Trend to Try

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Daisy Edgar-Jones's “Soft Focus” Glam is 2025's Trend to Try
Winter Beauty
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Celebrity makeup artist Nikki Wolff shares how to get the tonal beauty aesthetic you’ll see everywhere in 2025.

Daisy Edgar-Jones is known for her super feminine yet diaphanously effortless aesthetic when it comes to both fashion and beauty. Celebrity makeup artist Nikki Wolff is leaning into it—pulling from the romanticism of the Normal People and Cat on a Hot Tin Roof to create Edgar-Jones's current beauty look, which she's calling “soft focus tonal beauty.

“Since this mimics a natural flush, it creates a youthful, fresh effect,” Wolff says. It's reminiscent of last year's boyfriend blush trend. The eyes were kept very natural—with just a hint of contour and a few individual lashes, and she defined her full pout with a soft brown lip liner and a balmy nude lipstick. Wolff’s top tip? Blend, blend, blend! Until you’re as soft focus as a sepia-toned Polaroid from summer’s gone by.

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