Cyber Monday Set to Break Records with $13.2 Billion in Online Spending

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Cyber Monday Set to Break Records with $13.2 Billion in Online Spending
CYBER MONDAYONLINE SHOPPINGRECORD SPENDING
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US consumers are actively searching for online deals to capitalize on the post-Thanksgiving shopping marathon, leading up to Cyber Monday, now considered the biggest online shopping day annually, thanks to extensive deals and hype.

FILE - A FedEx delivery person carries a package from a truck on Nov. 17, 2022, in Denver. Consumers in the United States are scouring the internet for online deals as they look to take advantage of the post-Thanksgiving shopping marathon with Cyber Monday .

Consumer spending for Cyber Week — the five major shopping days between Thanksgiving and Cyber Monday — provides a strong indication of how much shoppers are willing to spend for the holidays. The National Retail Federation expects holiday shoppers to spend more this year both in stores and online than last year. But the pace of spending growth will slow slightly, the trade group said, growing 2.5% to 3.5% — compared to 3.9% in 2023.

E-commerce platform Shopify said its merchants raked in a record $5 billion in sales worldwide on Black Friday. At its peak, sales reached $4.6 million per minute — with top categories by volume including clothing, cosmetics and fitness products, according to the Canadian company. Sensormatic Solutions, which also tracks store traffic, said its preliminary analysis showed retail store traffic on Black Friday was down 8.2% compared to 2023.

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