CVS and Amazon's showdown is intensifying

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CVS and Amazon's showdown is intensifying
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CVS is expanding its same-day home drug delivery service nationwide:

a prescription membership service just months after Amazon scooped up PillPack. Dubbed CarePass, the service looks similar to what Amazon's expected to eventually offer through its purchase of online pharmacy PillPack and is likely designed to preempt Amazon's move into the space.

And CVS has invested heavily in telemedicine, which could drive business to CVS' in-store business. CVS partnered with telehealth provider Teladoc to make telemedicine visits available in its mobile app to consumers in nine states. The service both CVS' addressable market and could help CVS bolster its prescription sales via virtual providers prescribing medications.Despite CVS' sweeping efforts, it's likely Amazon will eventually win over CVS' customers and steal a significant chunk of the prescription drug market.

The majority of CVS customers say they'd ditch CVS in favor of an Amazon-run pharmacy. In an informal survey of Business Insider readers, Business Insider Intelligence found that nearlyof consumers who use CVS as their current pharmacy would switch to an Amazon pharmacy service if given the chance.

And Amazon could likely woo even more customers by undercutting CVS' prescription delivery service. CVS currently charges $8 dollars for same-day delivery, and $4.99 for one- or two-day delivery,

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