The brand Cuyana, known for its Panama hats and leather bags and totes, draws its name from the Quechua word that means “to love.”
In this rapidly changing world affected by the COVID-19 pandemic, Cuyana’s products have gradually changed. When people were staying home more, the company began focusing more on apparel as customers needed fewer hats, purses and totes, which still make up about 60 to 70 percent of revenues, Shah said.
Before Cuyana had two Classic tote bags: one with a structured side and one without. Those totes are being combined into one Easy tote bag with no structured sides to make it lighter for people who need to carry many things but don’t want to be weighed down. It is made of a soft yet durable leather, has two handle lengths, a large and medium size and launches Aug. 2. The company is phasing out its small Classic structured tote and a Classic leather zip tote.
Ever since the brand launched in 2011, totes have been a bestselling product category with more than 200,000 units being sold. Gallardo, the chief executive officer who oversees design, remains in the San Francisco area to run the operations, which has more than 100 employees. Years ago, she moved from Ecuador to attend Brown University, where she earned a bachelor of science degree in applied mathematics. She later earned her master’s degree from the Stanford Graduate School of Business.But Gallardo’s Ecuadorean roots have always remained strong as well as her love of the Panama hat.
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