Cutting the cord: What now, after YouTube TV's price increase?

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Cutting the cord: What now, after YouTube TV's price increase?
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YouTube TV is now the most expensive of the streaming cable TV alternatives.

Consumers naturally are up in arms, wondering how the Google-owned company could choose this time, of all times, to make the announcement.

For its part, YouTube says it had to jack up the rates due to rising programming costs, and noted that it added several new channels to the mix, including MTV, Comedy Central and Nickelodeon. But as consumers like Barrington noted, many would prefer paying lower rates than getting these channels.

Sling, which has the most affordable full-service streaming packages available starting at $30 a month, assured consumers Wednesday that it won't raise prices on them through at least August 1, 2021. Meanwhile, Fubo, which specializes in sports, also upped its monthly fee to $65 Wednesday, despite the COVID-19 crisis eliminating most live sports from being played.

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