Deepak Thapliyal says Tiffany’s ‘NFTiffs’ show promise of luxury web3 products
After selling out within 20 minutes of their launch in August, buyers of Tiffany’s ‘NFTiffs’ are finally receiving their diamond CryptoPunk pendants.
Deepak Thapliyal, CEO of Chain, told The Block that the production process revealed key insights into customer and community communication.The collection was launched last year by the luxury jewelry firm, which offered the diamond-encrusted pendants to CryptoPunks holders for 30 ETH, or about $50,000 at the time.
"NFTiff was a very successful project bringing a prominent luxury brand into Web3," he said."We sold out in minutes, and clients were able to create a 1/1 pendant to match their CryptoPunks which they are now starting to receive throughout the globe."Thapliyal said that the unique nature of the NFTiff prolonged the production and delivery period for the pendants, giving the firm insights into customer and community communication.
"Brands need to be willing to listen to and react to feedback provided by the community during the course of the project," he said."They also need to prioritize the NFT component equally with the physical good to give the best user experience possible.""It’s beautiful and I just put it on for the first time," an NFT influencer who goes by Gmoney.eth told The Block."I plan on wearing it a bunch.
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