Cupra testing in U.S. market ahead of potential expansion
, Mexico, Turkey, and soon South America. That expansion could come here, as Griffiths outlined the company’s efforts in the states during the press conference.
“As far as our ambition of being truly global, we are currently analyzing a possible entry into the North American market. At the moment, we are testing our brand with potential clients; we think Americans would love Cupra’s design and great performance.” He didn’t elaborate on which cars would come when Cupra arrives on our soil but said that American tastes lean toward larger EVs that the company doesn’t currently offer.
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