Pat Cummins has beaten Sam Kerr and Nick Kyrgios to top a list of Australia's most marketable athletes - despite facing criticism over his climate views which led to Cricket Australia losing a major sponsor.
on their marketability score which generated a rating out of 100.
Australian cricket captain Pat Cummins was voted as the most marketable athlete in the country. Picture: Cameron Spencer/Getty Images The incident appeared to have little effect on his marketability with him scoring 29.6 out of 40 in his brand, rating meaning the participants favoured his authenticity and overall perception.
Despite his controversial behaviour Nick Kyrgios featured high up on the list of marketable Australian athletes. Picture: Mark Stewart Australia’s queen of surfing Stephanie Gilmore was the only other female to feature in the top 10 and her near perfect brand score of 35.4 was a nod to her down-to-earth nature in competition and away from it.
Olympic gold medallist Jess Fox featured on the list despite fighting relativity due to the Olympic cycle. Picture: Adam HeadThe sport also had the most female stars on the list including Australian captain Meg Lanning , Ash Gardner , Alyssa Healy and Ellyse Perry .
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