The crypto trading platform notes that the partnership with LeBron James will bolster things like “educational empowerment.'
to the Los Angeles Lakers’ Staples Center and renamed it to Crypto.com Arena.
On January 28, the digital currency firm revealed it has signed a multi-year with the basketball star LeBron James and his charitable organization the LeBron James Family Foundation . The main focus will be “educational empowerment,” the Crypto.com announcement explains. The popular American professional basketball player for the Los Angeles Lakers noted that blockchain tech is transforming society.
“Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another. I want to ensure that communities like the one I come from are not left behind,” James said in a statement. “Crypto.com and I are aligned on the need to educate and support my community with the information and tools they need for inclusion. I’m looking forward to working with them to bring these opportunities to my community.
Crypto.com is not the only crypto firm focused on getting attention by leveraging sports legends and celebrities. FTX has honed in on sports and celebrities by acquiring the naming rights to the
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