A Crunchyroll Executive dishes on the creation of a specialty store focusing on the Band of the Hawk.
Earlier this year, Crunchyroll swung open the digital doors on its very own Berserk store. Creating original merchandise that focuses on the likes of Guts, Griffith, Casca, the Band of the Hawk, and the monsters that populate the beloved anime franchise, the store has seen serious success so far.
In chatting with Crunchyroll's Senior Vice President of E-commerce, Kristin Hamilton, we were able to learn more regarding how the company approached creating merchandise worthy of Kentaro Miura and his greatest work. Here's what Hamilton had to say about capturing the aesthetic of the Band of the Hawk,"Fans want products that fill them with the same emotions they feel as when they read the manga or watch the anime.
The Band Of The Hawk's AppealWe then asked Hamilton about what continues to help push Berserk to the forefront in the anime community,"The Berserk manga is one of the greatest of all time, with over 60 million copies sold. Kentaro Miura's attention to detail is unrivaled, with each of his panels presented as a piece of art. The lore of his world is very rich, and it is easy for readers to become very invested in his stories early on.
One of the biggest recent releases from Berserk was the release of the original Berserk anime series on Blu-Ray. Hamilton confirmed that sales on the physical release were a success, proving that there remains plenty of gas in the tank for Kentaro Miura's franchise,"We thought this release would be a strong performer due to the popularity of the series, but it has surpassed our expectations.
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