Edited image of Laura Bailey during Critical Role interview
Summary Critical Role began as a group of "nerdy ass voice actor" friends sitting around a table playing Dungeons & Dragons together once a week and has grown into an entertainment empire. This growth is thanks to the devoted fans who not only watch the series but show their love for Critical Role through the clothes they wear. Now, Critical Role has the chance to show off its clothing lines in an all-new exciting way with the upcoming fashion show, Creators in Fashion.
Laura Bailey: I think they just approached us and we heard about the opportunity. We were absolutely stoked to join. Style Theory is such an awesome channel, and the fact that we get to showcase our merchandise on a runway, which has never been done before is really nerve-racking and exciting at the same time. Getting to join other audiences, because I think a lot of the other creators involved and Style Theory's audience is not necessarily the same as Critical Role's audience.
The Journey From Shipping The First 100 T-Shirts To Getting A Fashion Show Critical Role's first venture into clothing began with a batch of t-shirts that were sold out before the cast had finished announcing they were on sale. Now, they consistently have new products launching an entire clothing line inspired by their characters and the world of Exandria. Bailey reflected on that journey from the cast shipping the first batch of t-shirts to now showing off their latest clothing on a runway.
The Evolution Of Critical Role's Merchandise: "We Wanted To Branch Out" Critical Role began with t-shirts some sporting their logo or name while others tap into inside jokes enjoyed by the cast and fans alike. Now they've branched out beyond t-shirts which includes sweatshirts, dresses, polos, jackets, hats, sweaters, pajamas, and more. The newest clothing lines even take inspiration from the characters and world of Exandria.
Bailey famously announces new merchandise at the start of streams, often with hilarious results. Critters will need to tune into Creators in Fashion not just for the amazing clothing that will be shown off, but for Bailey's announcement of each piece as the models walk the runway. While Critical Role has delved into many different corners with their merchandise including clothing outside of t-shirts, plushies, blankets, and dice there are still avenues that Bailey would love to break into. This includes housewares inspired by inside jokes from the series.
I want to cry so often when we're there and just seeing how people are taking those items and making it their own. I see so many Molly shirts. I think it's one of our most popular items, and everybody looks so awesome in it. Everybody has styled it so well, and it makes me want to keep doing it. It makes me want to keep creating unique clothing items that people will appreciate.
Yeah, I think Bells Hells is just, everybody is so unique in their personalities, so we wanted to showcase that. And what's really fun is that we've been able to go back recently and look at Vox Machina again because really when we were doing Vox Machina, that was not something that was even feasible at the time, was to do cut and sew items based on the characters. And so now we get to go back and we're working on a Vox Machina line as well.
Regardless it's just really beautiful. We had the Motion of Exandria, so when we originally started creating these lines, it was kind of like, we want to think about items for each character, and what do they mean? So how are we going to fit them into the Beauty of Exandria collection, the Wilds of Exandria, the Motion of Exandria, the Dark Academia of Exandria and whatnot.
I really enjoy seeing our cast members' reactions. I'll get a sample in of something like the bomber jacket, the Orym bomber jacket that I was able to show to Liam, and to see his reaction to seeing that was, it just brings joy to my heart to get to see that. And I hope, from the get-go our show has always been, we're a bunch of geeks having fun together, and I feel like our audience is the same as us.
I didn't know how many were going to want to buy a cute dress with little bees on it and flowers, but I was shocked, it did really well. I was so happy that it did. That meant we got to do future dresses. So then we got to do the Lana dress too, which also did really well for us. So it's exciting. Do the niche thing.
Molly, this is always a Taliesin issue, because he always goes overboard, because he understands cosplay, so he would always create characters based on what will be fun for Cosplayers. He wants them to have a lot of fun with it. So Molly's coat is beautiful, but you cannot animate Molly's coat with all those designs. So it's like, Where's the line there? What can we do? We did the same with Percy's coat.
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