The final episode of the E! reality TV show marked the end of an era with a family that transformed before our eyes into expert marketers of the self.
“There’s a lot of baggage that comes with us, but it’s like Louis Vuitton baggage,” Kim joked in that first episode. “You always want it.” And, well, she wasn’t wrong. The show catapulted the Kardashian-Jenners to unthinkable levels of fame and spawned several fortunately short-lived spin-offs, like, that followed the siblings’ adventures in different cities.
The early episodes, running about 30 minutes, were shorter, lower-quality productions that possessed a certain charm. The family was trying to “overcome” Kim’s sex-tape “scandal,” an endeavor that eventually morphed into an effortful attempt to ascend the mountain of celebrity culture. Seeing the Kardashian-Jenners grasp for a world that did not necessarily want them made it easier to accept their often silly, histrionic behavior — and at times even feel sorry for them.
Then, the tides changed. The family figured out the formula to fame, and applied it aggressively. Several of the Kardashian-Jenner women transformed right before our eyes: thickening their lips, hips and butts, rocking box braids, elongating their nails and publicly aligning themselves with influential Black men.
After they changed their looks, they changed their stories — or perhaps the two happened in tandem; it’s hard to say. Kim’s sex-tape fiasco was read as feminist (despite her
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