“I go to school and go through a regular day and sometimes kids come up to me at school and do the meme dance.” A day in the life of two of TikTok's rising stars.
” kid, but the second-hand awkwardness derived from these videos is full throttle on TikTok. On YouTube, videos titled “Ultimate TikTok Cringe Compilation” and “10 minutes of TikTok cringe” have millions of views.
“I make fun of myself all the time, and I’m aware of how cringy I am,” Budd, who goes by Blackladder on TikTok, said In Bails’ first viral video, he was lip syncing the song “L-O-V-E” sung by Nat King Cole, a classic he knew from the Lindsay Lohan film “The Parent Trap.” He said not only were people making fun of his looks, but they were specifically homing in on the size of his lips, calling them small and thin.
“If they’re driven to go viral for fame and notoriety and attention, certainly it’s going to make them really happy, but they really don’t have the life experience to understand what this means and how it’s going to affect them long term,” Uhls said. Standing in Bails’ vacant living room, the pair discussed old videos, including a successful series they posted recently in which Godwin dressed in Bails’ heavy, orange makeup.
Tyler Farnsworth, managing director of August United, an influencer marketing agency, said a range of metrics goes into deciding how much to pay a TikTok creator with a large following.
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