Cricket SA (CSA) has formally opened a process to fill vacancies on its executive committee, publicly advertising five key executive positions.
There have been various acting incumbents since Govender’s dismissal. Former communications boss Thamie Mthembu, and apparently Smith, acted in the role at some point.
It’s a key executive position aimed at maximising the commercial wing of the organisation and exploring new revenue streams outside traditional ones.This is a new office the organisation has established to enhance the overall management of marketing and brand affairs of CSA. CSA's advertisement requests someone with an honours in marketing or business degree and a minimum of 10 years’ experience in all aspects of developing and executing marketing strategies at a senior level.The job title has changed from communications and media head to public affairs executive. It is a strategic role in the overall management of public affairs of CSA.
Thamie Mthembu occupied the role after joining CSA in 2019. Lucy Davey acted as the communications boss in August 2020 after Mthembu was deployed to act as chief commercial officer.Internal communications head Sipho Rihlamvu has been acting public affairs and executive since Mthembu left. Rihlamvu, a respected communicator who is credited with playing a leading in the organisation’s resuscitation of its communications desk, is a front-runner for the job.
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