Ormax Media's StreamView report shows cricket ruling India's streaming viewership, with 'India's Got Latent' topping non-sports content.
Media’s new Ormax StreamView report, with the ICC Men’s T20 World Cup 2026 drawing an estimated 246 million viewers onThe Indian Premier League 2026, also streamed on JioHotstar, followed close behind at 228.4 million viewers, ranking second overall.
“‘s Got Latent” Season 2 and “Dhurandhar” placed third and fourth respectively, ahead of a cricket series between India and New Zealand, which rounded out the top five with 30.5 million viewers. Ormax StreamView , which launched in January 2026, is designed to track long-form content across OTT originals, general entertainment channel programming, theatrical films, non-fiction, sports and news, an expansion from the company’s earlier focus on Hindi-language and international originals alone.
Ormax founder and chief executive Shailesh Kapoor said the initiative was built to answer a broader question: “What is India watching on OTT ? ” Ormax said the ambition reflected how audience behavior had shifted as streaming consumption became “wider and more complex,” with viewers moving fluidly across formats, genres, languages and platforms.
Outside cricket, “India’s Got Latent” Season 2, distributed via Samay Raina’s YouTube channel and Netflix, led all non-sports properties with a projected lifetime viewership of 38.5 million across 10 episodes. Ranveer Singh starrer “Dhurandhar” topped the Hindi theatrical charts at 35.2 million viewers on Netflix and JioHotstar, with its follow-up, “Dhurandhar: The Revenge,” projected to reach 27.8 million.
In the web-series category, “Made in India: A Titan Story” on Amazon MX Player led with 17.8 million viewers, ahead of “Chiraiya” on JioHotstar at 16.3 million. Among non-Hindi Indian films, Prabhas starrer “The RajaSaab” topped the chart with 17.5 million viewers on JioHotstar. In the international content categories, Prime Video’s “Off Campus” led web series with 8 million viewers, while “Avatar: Fire and Ash” topped international films with 7.2 million.
Ormax said its viewership estimates are drawn from weekly primary research among a sample of more than 3,000 respondents, combining online surveys with a dedicated audience panel, and are projected using universe figures from the company’s 2025 OTT Audience Report. The figures represent unduplicated individual viewers who watched a title for at least 30 minutes, and exclude overseas viewership as well as short-form video content such as reels and microdrama.
ICC Men’s T20 World Cup 2026 – 246 million – JioHotstar“India’s Got Latent” S2 – 38.5 million* – YouTube / NetflixCricket Series: India vs. New Zealand 2026 – 30.5 million – JioHotstar“Made in India: A Titan Story” – 17.8 million* – Amazon MX Player“Chiraiya” – 16.3 million – JioHotstar“Laughter Chefs” S3 – 14.1 million** – JioHotstar“The 50” – 13.3 million – JioHotstarWomen’s Premier League 2026 – 13 million – JioHotstar“Matka King” – 12.1 million – Prime Video“Bhooth Bangla” – 11.6 million* – Netflix“Taarak Mehta Ka Ooltah Chashmah” – 10.6 million* – YouTube / Sony LIV“Gram Chikitsalay” S2 – 10.2 million* – Prime Video“Aspirants” S3 – 9.7 million – Prime Video“Ab Hoga Hisaab” – 9.3 million* – Amazon MX PlayerICC Women’s T20 World Cup 2026 – 8.9 million – JioHotstar“Sankalp” – 8.6 million – Amazon MX Player“Kis Kisko Pyaar Karoon 2” – 8.3 million – JioHotstar“Off Campus” – 8 million – Prime Video“The Boys” S5 – 7.6 million – Prime Video“Pati Brahmachari” – 7.4 million* – YouTube *Projected lifetime viewership.
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