Cremieux has ambitious plans to significantly expand its retail footprint.
The French men’s brand founded by Daniel Cremieux in Saint-Tropez, France, in 1976, added two new stores in Europe during the pandemic and will open another two boutiques in the U.S. this summer and next spring as it moves toward its goal to have 30 stores around the world within five years. Currently, the men’s wear brand operates six stores: Saint Tropez, Paris, Capri, London, New York City and Palm Beach, Fla.
Looking ahead, he said a Bal Harbor, Fla., store is slated to open in July followed by a unit in a new development at the Boston seaport next March. The locations would mirror where the brand’s customers live, work and play.“We want to follow the cycle of our clients,” he said. “If they ski, we want to be at the ski resort. If they go to the beach, we want to be there, too. Our beach resort stores have been very successful.
In addition to its own stores, Cremieux has a longstanding relationship with Dillard’s with whom it has had an exclusive licensing agreement for 22 years in the U.S. and where the brand has consistently been among the top performers. “We just renewed our relationship for many years,” Cremieux said.
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