Credit Suisse’s Next Mission: Win Back Customers

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Credit Suisse’s Next Mission: Win Back Customers
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The Swiss bank is on firmer financial footing after selling $4.3 billion in stock, but it still needs to woo back its rich clients.

selling $4.3 billion in stock

. Now, it needs to woo back rich customers who pulled their money while the bank’s fate was uncertain. The Swiss bank is attempting to mount a comeback from financial losses and scandals. It is spinning off an investment-banking arm and cutting one in six of its 52,000 staff. Investors including Saudi National Bank bought shares in the recent stock sale at rock-bottom prices to help pay for a

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