'Creating and Selling NFTs on OpenSea (UX Case Study)' by builtformars ux nft
you help the users get to their actionable routes as efficiently as possibleStudies have shown that multi-tasking increases stress and decreases productivity. Despite the evidence, people still think that they can do it effectively.To clarify, because you only have one cursor on a computer it's difficult to literally do two tasks at once.Or rather: the process of switching between tasks carries a penalty. It's mental multi-tasking.The user has to switch tasks, to creating a collection.
Here's the nuance: it's easier to engage with a new sub-task, than it is to refocus on your original task. This would confirm what has just happened, and provide transitionary context—i.e., that sub-task is now complete, and you can get back to creating your NFT. For example, during the collection-creation process I kept running into this bug where clicking the main CTA would give the impression that it's doing something, and then just spring back into it's default state.
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