Hollywood films have long been made by teams of independent contractors and employees of different production companies brought together for short-term projects. Companies have embraced this model for transformations, with data showing that 45% of the people on these projects are not regular employees. Managing a disparate group like this can be a challenge, but team leaders can overcome that by working to create one culture, making work personal, and empowering the team leader.
Successfully staffing and running transformation initiatives with the right mix of insiders and outsiders requires what we call a “dynamic workforce model.” Unlike a static model, which assigns only employees to a critical project team or outsources the work altogether, the dynamic version puts insiders and outsiders on an equal footing.
The gene therapy firm Asklepios BioPharmaceutical Inc. gets this. Acquired by Bayer in 2020, AskBio has a number of promising therapeutics in development, including for Parkinson’s disease and congestive heart failure. “It’s super important to create a unified team culture,” said Guru Ramamurthy, chief financial offer at the 800-employee firm based in Research Triangle Park, N.C., and CFO of Bayer’s U.S. business.
Once an AskBio initiative has been completed, external team members often ask about company job openings. When Ramamurthy hears this, he knows they didn’t feel like outsiders on their teams. “This is the kind of project experience you want to give every contributor,” he says.On a team composed of employees from one company, the members have a chance to know one another personally — their lives outside the job, their passions, their families, their ups and down at work.
Building trust among transformation team members is crucial to success. Consider, for example, a project manager who must promise anonymity to a team member who points out a mistake that needs correcting. “You have to empower people to speak up,” the finance executive said. And strong commitment to the well-being of a hard-to-replace team member may be necessary to pull that person through a bad patch in the life of a transformation initiative.
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