Following accusations of racism, the parent company of Cream of Wheat will launch an 'immediate review' of the brand, saying they will 'take steps to ensure that we and our brands do not inadvertently contribute to systemic racism'
and Mars would “evolve” its Uncle Ben image, B&G Foods, the parent company of Cream of Wheat, said it will launch an “immediate review of the Cream of Wheat brand packaging.”, a smiling African-American chef whose name has been shorthand for a derogatory slur against African-American men and whose visage has been criticized for being stereotypically subservient. The character of Rastus has appeared in numerous minstrel shows dating back to the 1800s.
“B&G Foods, Inc. today announced that we are initiating an immediate review of the Cream of Wheat brand packaging.
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” a Quaker Oats rep said in a statement. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
Quaker Oats also announced a $5 million donation over the next five years in order “to create meaningful, ongoing support and engagement in the Black community.” Soon after Aunt Jemima’s announcement, Uncle Ben’s Rice — another food brand built off a racial stereotype — also revealed plans to change their image. “As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that one way we can do this is by evolving the Uncle Ben’s brand, including its visual brand identity,” the Mars Incorporated-owned rice brand said in a statement.
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