Crash of the Titan: a short history of Apple’s doomed car project

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Crash of the Titan: a short history of Apple’s doomed car project
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A timeline of the biggest rumors and moments spanning ten years of news about the Apple Car, from its secretive beginnings to its disappointing cancellation.

Apple’s long-rumored driverless car project, also known as Project Titan, has been shuttered. But the company didn’t announce its cancellation. In fact, Apple barely ever mentioned the secretive project despite laboring on it for nearly a decade. Project Titan was obvious from the outside — from automotive industry hiring to heavily documented, public testing of self-driving cars, there was no way it could stay a secret.

Even so, Cook tosses a morsel to investors during an earnings call, saying that cars are “an area that it’s clear that there are a lot of technologies that will either become available or will be able to revolutionize the car experience.” If Apple can’t make the car, maybe it can drive it? April 2017: The California DMV gives Apple a permit to test-drive three 2015 Lexus RX 450h SUVs outfitted with autonomous driving tech. One of these cars is seen driving around Silicon Valley.

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