'We said we would listen, and we have,' the company said in a statement Tuesday.
The Cracker Barrel Old Country Store logo is displayed on a large rooftop sign in Mount Arlington, New Jersey, on August 22, 2025.Cracker Barrel said it will be going back to its old logo on Tuesday, amid a public backlash to the restaurant and country store's "We thank our guests for sharing your voices and love for Cracker Barrel.
We said we would listen, and we have. Our new logo is going away and our 'Old Timer' will remain," the company said in a statement, referring to the classic illustration of a man, known as Uncle Herschel. "At Cracker Barrel, it’s always been -- and always will be -- about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family," the statement continued.President Donald Trump weighed in Tuesday, arguing the company should bring back the old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response , and manage the company better than ever before," Trump wrote in a social media post Tuesday. "They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity. Have a major News Conference today. Make Cracker Barrel a WINNER again." Mixed reviews for new Cracker Barrel logo, CEO says redesign feedback has been 'overwhelmingly positive' He added, "Remember, in just a short period of time I made the United States of America the 'HOTTEST' Country anywhere in the World. One year ago, it was 'DEAD.' Good luck!"on its website Monday addressing the new logo, which had foregone the illustration of Uncle Hershel in favor of a simplified text-only logo."If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices," the company said Monday. "You've also shown us that we could've done a better job sharing who we are and who we'll always be." The statement continued, "We love seeing how much you care about our 'old timer.' We love him too. Uncle Herschel will still be on our menu , on our road signs and featured in our country store. He's not going anywhere -- he's family."restaurant locations last year, swapping its old country store aesthetic for a brighter, more modern Southern country theme. The redesigned locations offer new seating, lighting and bookcases, maintaining beloved signature items like oversized stone fireplaces and mounted taxidermy deer heads.Backlash to the new look and redesigned logo was swift, with some social media users questioning whether it indicates a departure from Cracker Barrels roots and others critiquing the modern design choices. Cracker Barrel CEO Julie Masino previously defended the redesign efforts in an interview with "Good Morning America" earlier this month, stating at the time that public feedback to the company's remodeled locations had so far been "overwhelmingly positive." "People like what we're doing," Masino said at the time. "Cracker Barrel needs to feel like the Cracker Barrel for today and for tomorrow -- the things that you love are still there. We need people to choose us, and we want people to choose us."
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Cracker Barrel Is Remodeling and Customers Are Debating the Modern MakeoverJoseph Lamour is the food reporter at TODAY.com and is based in Washington D.C.
Read more »
Cracker Barrel is remodeling and nostalgic customers aren't happy about itCracker Barrel is updating the interior of its stores, ditching the eclectic, well-worn Southern look in favor of a modern farmhouse aesthetic.
Read more »
Cracker Barrel customers 'hate' restaurant chain's new look in viral social media videosFox News Channel offers its audiences in-depth news reporting, along with opinion and analysis encompassing the principles of free people, free markets and diversity of thought, as an alternative to the left-of-center offerings of the news marketplace.
Read more »
Cracker Barrel’s new look sparks backlash onlineCracker Barrel is facing backlash from longtime customers over its new store remodels.
Read more »
Cracker Barrel unveils a modern remodel in select stores, and some fans aren't impressedA modern makeover at a number of Cracker Barrel locations has drawn mixed reactions.
Read more »
Trump Tells Cracker Barrel to Reverse Logo Change, ‘Make Cracker Barrel a WINNER Again’Source of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »