Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week.
NEW YORK CITY — "If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices," the company said Monday in a statement on its website. "You've also shown us that we could have done a better job sharing who we are and who we'll always be."Cracker Barrel took heat last week when it announced a simplified logo featuring only the chain's name.
""Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away," Steak n' Shake said in a statement on X.Cracker Barrel shares have dropped more than 10% since the new logo was introduced on Aug. 18.On Monday, the Lebanon, Tennessee-based company emphasized that many things about Cracker Barrel won't change, including the rocking chairs on its front porches and vintage Americana and antiques scattered throughout its restaurants.
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