Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
Cracker Barrel is bringing back the 'old timer' logo after a week of criticism, including from President Donald Trump.'We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have.
Our new logo is going away and our 'Old Timer' will remain,' the restaurant told Business Insider in a statement, which it also published in a post on X.The statement continued: 'At Cracker Barrel, it's always been — and always will be — about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.'Cracker Barrel's stock had spiked more than 7% in after-hours trading at the time of publication, following the news.The move came hours after Trump criticized the chain restaurant's rebrand effort on Truth Social, calling on Cracker Barrel to return to its old logo. He also celebrated the brand's decision shortly after the announcement.'Congratulations 'Cracker Barrel' on changing your logo back to what it was,' Trump wrote. 'All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!'Trump's criticism of the rebrand came after a week of sustained social media outrage over the redesigned logo, which simplified the font and removed the 'old timer' sitting in a chair, leaning over a barrel.The logo redesign was unveiled on August 19 as part of the company's broader rebranding effort, which has faced similar criticism online.Since the official rebranding began in early August, more than 20 more petitions have been launched on Change.org regarding Cracker Barrel's modernization, a representative for the digital petition website previously told Business Insider. Some fans have been calling to 'Save the Soul of Cracker Barrel,' and others urged a boycott over what they describe as the chain's 'woke' agenda.Business Insider previously reported that customers in Cracker Barrel locations were divided over the restaurant's rebrand, which included store renovations in addition to the new logo, but were more concerned about the chain's menu, which fans say is in need of a refresh.Do you have a story to share about Cracker Barrel or another restaurant chain? Reach out to this reporter at ktl@businessinsider.com
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Cracker Barrel Is Remodeling and Customers Are Debating the Modern MakeoverJoseph Lamour is the food reporter at TODAY.com and is based in Washington D.C.
Read more »
Cracker Barrel is remodeling and nostalgic customers aren't happy about itCracker Barrel is updating the interior of its stores, ditching the eclectic, well-worn Southern look in favor of a modern farmhouse aesthetic.
Read more »
Cracker Barrel customers 'hate' restaurant chain's new look in viral social media videosFox News Channel offers its audiences in-depth news reporting, along with opinion and analysis encompassing the principles of free people, free markets and diversity of thought, as an alternative to the left-of-center offerings of the news marketplace.
Read more »
Cracker Barrel exec went on to sit on HRC Business Advisory CouncilFormer Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.
Read more »
Trump Tells Cracker Barrel to Reverse Logo Change, ‘Make Cracker Barrel a WINNER Again’Source of breaking news and analysis, insightful commentary and original reporting, curated and written specifically for the new generation of independent and conservative thinkers.
Read more »
Trump tells Cracker Barrel to admit logo mistake and rebrand: ‘Make Cracker Barrel a WINNER again’Trump called on Cracker Barrel to restore its logo amid backlash and market loss following the restaurant chain’s controversial rebrand.
Read more »