The Competition for Creators
Marie Claire: A creator is looking to grow their audience and make money. Why should they come to TikTok?For me, the real differentiator is the community that we have on the platform. The way that our tailored recommendations really help individuals find the things that they like so that they can speak to others and then others can hear from them is how that community is building. Ultimately, the TikTok community is super unique.
MC: People had mentioned a potential tool in which dances could be credited back to the original choreographers. Are there plans related to this that you can share?I don't think there's anything I can share on it, but definitely great feedback that we hear from our Black creator community, and we want to keep that coming because we want to serve them as best as we can.that its $200 million Creator Fund will grow to more than $1 billion in the U.S. through 2023.
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