A TV advertisement, which was clearly crafted in a way that plays on the more vulgar meaning of the word “naai”, will not be pulled off screens.
The Directorate of the Advertising Regulatory Board has dismissed two complaints against the advertiser, The Courier Guy, over a Pudo TV advert broadcast on DStv channel 144.
She says that “Delivering stuff can be a bit ...”, at which point a hooter is heard, making her last word inaudible. “The character portrayed is clearly a businesswoman who sells sewing machines. The Afrikaans word for a sewing machine is a “naaimasjien”. “The commercial is clearly crafted in a way that plays on the more vulgar meaning of the word 'naai', which is a crude reference to intercourse. The name of her business is, after all, “Dial-a-Naaimasjien” and not “Dial-a-Sewing Machine”, which would be more logical, given that she appears to be English-speaking, and that the first two words of the company name are also English, and the rest of the commercial is in English.
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