ABC15 follows four Valley families as they embark on a year-long challenge to save money on groceries. They share their strategies, from couponing to shopping smart, and highlight the impact of rising food prices on their lives.
Is your New Year’s resolution to save money? ABC15 hears you, and we are here to help make your hard-earned cash go further at a place we all visit: the grocery store.Throughout 2025, ABC15 is following four Valley residents and their families as they look to stretch their dollar further at the grocery store and find unique ways to save money. It’s all part of a year-long series focused on food prices.It’s a game for Steve Nececek — scouring the grocery apps each week.
The Phoenix native says he’s something of a “Coupon King.”“Twenty percent off on potatoes, 20% off of pears, 20% off of beef, 20% off of certain items like celery, cauliflower, artichoke,” Nemecek said, pointing out some of the savings personalized to meet his interests on the Bashas’ app.In the old days, he used to break out the scissors and clip. Now he turns to the grocery apps and online ads.“If you follow the coupon strategy and buy the things that are on sale, you're basically going to spend about 50% or maybe even 40% or 30% of what you would spend if you were paying full price,” he said.Nemecek credits coupon cutting for empowering him to partially retire from his legal career. At 56, he’s now pursuing more of the hobbies like hiking, fishing and golf that he loves most.“I was always a frugal shopper,” he said. “Everything I did was kind of towards an eye of early retirement.”The fresh ingredients he finds on sale are transformed into favorites from his childhood. A cucumber salad was often a staple made by Nemecek’s mom, who he lost early last year.“You know, it's like, part of mom,” he said.Viola Lucero has her coupons in hand as she tackles to produce section.“This is my heaven, right here,” Lucero said.Lucero’s paradise: the produce. For her partner, it’s meat: coming in all shapes and sizes in a taco box on sale at Food City.“I really love it, because it's got so many options for only $20, that's a huge savings,” Jesus Danielson sai
FOOD PRICES SAVING MONEY GROCERY SAVINGS COUPONING FOOD PRICES VALLEY FAMILIES CONSUMER TIPS
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