Lab-grown diamonds have become so popular with consumers that some couples are asking jewelers to swap the natural diamond in their rings for a lab-created sparkler
"Just last week we had three or four couples who've been married for a few years come to us to upgrade the diamond on the engagement ring," said Joel Klein, CEO of NY-based Ritani, an online seller of diamonds and fine jewelry, including engagement rings.Each couple wanted to replace the natural diamond in their rings with something bigger, opting for a lab-created diamond, he said.
Men want pearls and they're not afraid to wear them"Not only is this a common occurrence, but we're also seeing a significant increase in clients coming to us for a lab diamond who are getting married a second time," she said."They may have had a mined diamond for their first marriage, but they opt for lab grown for their second."Not all customers who upgrade are focused only on switching to a larger sized stone.
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