Steve Chou and his wife Jennifer built a seven-figure business out of thin air. Learn how they made their dreams come true along with their secrets to success.
In 2007, Steve Chou and his wife Jennifer were living a pretty normal life — one where they both got up and went to work whether they wanted to or not. Steve was a Director of Engineering and Jennifer worked as a financial analyst. They both earned six figures in their respective careers, and they both made it work, but they weren’t necessarily happy.
Chou recalls how the couple had to search all over the world to find handkerchiefs for their wedding. They searched so far and wide, in fact, that they wound up buying handkerchiefs in bulk from China. Funny enough, the handkerchiefs they were left with sold online like hotcakes, and the Chous had always wondered if there was a business opportunity there.
. The pair also decided to offer customized handkerchiefs with initials or family names, doing much of the grunt work themselves.“When we started our store, we had zero sales,” said Chou.introduced him to Google AdWords. As Steve learned about ads, he discovered he could drive potential leads to his website instead of waiting for them to come to him.Steve also learned how to write content that brought in organic search traffic that created even more sales.
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