County-USC Medical Center getting new name

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County-USC Medical Center getting new name
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The announcement will be made Wednesday. Supervisors voted Tuesday to change the name, though the board’s agenda didn’t say what the new moniker will be.

The official announcement will be made Wednesday at the hospital’s Boyle Heights campus. The county Board of Supervisors officially voted Tuesday to change the name, although even the board’s agenda didn’t say what the new moniker will be.

In the motion, Solis cited widespread confusion between County-USC and “the nearby Keck Hospital of USC.” She said research had indicated “there is no consistent name or brand” by which the general public or even the patients and staff know the establishment, which was long known simply as General Hospital. Its image is still used in exterior shots for the long-running TV soap opera of that name.

The motion cites a naming process “of multiple surveys, focus groups and listening with patients, staff and community members. It was important to ensure that the name be accessible across different languages.” The original landmark Art Deco General Hospital structure, opened in 1933, was replaced by more than a billion dollars worth of new construction in 2010, although the old building still houses a wellness center.

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