Here are five reasons why country music is having a Hot100 comeback.
“Tennessee Whiskey,” etc.) that proved to be sizable and enduring cultural moments. Nonetheless, the increased visibility of country music and Southern aesthetics across a diverse collection of Black and queer artists has helped mainstream ears and minds become a bit more open to the sounds and styles of country music, hence the genre’s recent rebound in popularity amongst a general public that might have been less tuned-in to Nashville happenings in decades prior.
With consistently strong performances across consumption metrics, country music has finally found a way to please its audience’s more traditionalist penchant for sales and radio and the current streaming-centric climate of the music industry. It also helps that both of these hits have successfully crossed over to both pop and adult contemporary radio, only further emphasizing the broad appeal of their sounds and consumers’ rejuvenated interest in hearing country music on those stations.
It is vary rare to reach No. 1 on the Hot 100 — let alone to stay there for a substantial period of time — without the help of consumers beyond your core base, and country has finally found a way to accomplish that in the 2020s.Hip-hop has been the most-consumed musical genre in the U.S. for just under a decade, and the genre’s influence is all over contemporary music.
On the second verse of “Last Night,” Wallen employs a bit of a rap cadence, but that’s just the shallow end of his flirtations with hip-hop. “Heartless,” a trap-infused country-danceDangerous: The Double Album
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