When it comes to building a usable enterprise app, here are a few lessons that can be learned from how consumer apps work.
Look at any consumer app—whether Uber, DoorDash or others. They all have that one hero’s journey—the task they are intent on getting right in the fastest or most efficient way possible—that they really focus on. How do I book a cab quickly or order convenient food from my favorite restaurant?
While this approach may not be possible in an enterprise scenario considering various personas who will be using your app, it becomes important to identify those multiple journeys with precision and the expected outcomes. Surface what you need to do and understand how you need to do this.Navigating Netflix is a breeze. The application encourages you to explore options, key in passwords, listen to reviews and rate your feedback on a TV show, all in a matter of a few clicks and swipes.
Your users are the same people who are using Netflix, Amazon and DoorDash for their needs. It can be frustrating for them if they are used to such rich experiences and have to come back to counterintuitive interfaces. Beyond user frustration, this impacts productivity and the quality of engagement. Hence, the needle must point toward clear workflows and appealing, intuitive experiences for the user.As users increasingly prefer on-the-go access, responsive designs and native apps are naturally more appealing to them. Enterprise apps that are built with a mobile-first approach allow the workforce to stay connected while on the go and empower them while they are remote.
These changes can bring true value to users by improving their productivity and growth, encouraging them to use the app habitually. A good first step is to identify three of your favorite customer applications, identify why they are a favorite and what aspect of the app you would like to see on your enterprise app. Then, build the blueprint of the app to factor in these aspects.
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