Even when you’re certain your solution is the right one, it can be difficult to explain the benefits without getting bogged down in technical details.
Tech leaders regularly have to explain and/or advocate for new tech products, concepts and ideas to fellow leaders or clients, so doing so quickly becomes familiar territory. Still, one challenge remains constant: Even when you’re certain your solution is the right one for your company or a client, it can be difficult to know how to explain the benefits without getting bogged down in technical details.
In these situations, it helps to know your listeners trust your judgment . You just have to explain your position in a way that’s clear and understandable to listeners who don’t share your level of expertise. Below, 20 members of share the tried and true strategies they recommend to ensure stakeholders grasp the benefits of a tech solution you’re suggesting.I embrace a “benefits bridge” approach that uses related analogies and real-life examples. It helps to simplify tech talk into tangible advantages that resonate with the stakeholder’s objectives. Relating our solution’s features to their challenges sparks curiosity and helps non-tech stakeholders “catch the innovation wave.
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