Promote women's teams and host matches in first-rate grounds, and women’s football will thrive.
Last week, 60 739 people packed into the Wanda Metropolitano to watch Atletico Madrid take on Barcelona, a new global record for women’s club football.
If we’re being realistic then we would have to admit that those crowds were partly the product of targeted advertising and free tickets. We can’t expect sell-out crowds week in week out at the moment. But that doesn’t trample on a good start. Success breeds followings. Followings breed cults. A cult is what we need. Football, like every other professional sport, is a cult.
In a few days, myriad fan websites and blogs of the Old Lady have stated their intent to dedicate more time and resources to the previously ignored side of the club. Those are the kinds of small steps that turn into giant leaps. The story of Dick, Kerr’s is both an example of what’s possible and a lesson of how those possibilities have been deliberately derailed.
After a much-publicised French tour and that record day in Goodison, it appeared as if the team’s popularity, and consequently that of women’s football, had no ceiling. Attendance at their games was rivalling the men’s, after all.
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