Bezos’s Centers for Sustainable Protein plans to create fake meats that are healthier and taste better. A suffering fake meat industry stands to benefit from the investment.
Welcome to Delicious or Distressing, where we rate recent food memes, videos, and other entertainment news. Last week we discussed Trader Joe’s hot new mini totes. Lauren Sánchez, vice chair of the Bezos Earth Fund and Jeff Bezos’ fiancée, announced Tuesday that the fund would commit $60 million to establish Bezos Centers for Sustainable Protein. These centers plan to research and create new fake meats that ostensibly taste better, are better for us, and cost less to manufacture.
This is all to say that Bezos’ funding is very welcome in the alternative meat space, although it is facing a steep challenge.
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