Phillips’ Red Carpet Advocacy agency co-founder Carineh Martin, footwear designer Tamara Mellon, and Participant Media marketing president Christina Kounelias joined the conversation about social entrepreneurship.
A client for 22 years, Madonna's authentic commitment to activism was a driving inspiration for Phillips. "She has built schools and a hospital and surgery unit in Malawi, Africa. But every time she invited me to go and volunteer with her family, I was running off to go do a movie. So I was constantly feeling like I didn’t have the time to have philanthropic or cause-oriented experiences. I didn’t have time to join a charity. I was feeling impotent really, in terms of giving back.
Martin noted how the inroads to consumers have shifted. "Unfortunately, fashion magazines are becoming more antiquated. The way we all have platforms now, we can all speak to our audiences, and talent certainly does! Talent is always selling something, right? They’re selling product; they’re selling a film. And we say to them, 'Just talk about what’s really meaningful to you from a cause perspective. Your fans are going to care.
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