Costco Takes a Big Hit in New Consumer Ratings as Trader Joe's Soars

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Costco Takes a Big Hit in New Consumer Ratings as Trader Joe's Soars
United States Latest News,United States Headlines
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New statistics from the American Customer Satisfaction Index ’s 2025 Annual Retail and Consumer Shipping Study shows which supermarkets Americans are happy with, and which ones aren’t quite up to scratch—and some chains are taking a major hit, including the most popular store we’ve ever covered. Read on to see where your store ranked and which ones took a hit, in the new report.

“Though there wasn’t much movement in retail customer satisfaction overall, we're seeing a clear divide emerge between brands that are meeting the needs and expectations of younger consumers versus those that are falling behind,” said Forrest Morgeson, Assistant Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

While Costco has traditionally been reticent about embracing new technology, this is changing under the leadership of CEO Ron Vachris and CFO Gary Millerchip. “We’re pleased with the growth we saw in digital,” Millerchip said, via PYMNTS. “It’s outpacing our overall growth. We’re never satisfied and we believe there’s more work to do to improve the member experience.

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