The popular deli item has remained stubbornly low-priced at $4.99 for over a decade.
that soaring food costs and other pressures would inevitably prompt an uptick in the price tag.
Costco officials previously said they are"consciously" leaving the price fixed at the same bargain-basement rate to keep customers happy and foot traffic steady. The idea is that shoppers who come in for the cheap chicken usually end up buying a lot of other things, too. That's why the popular poultry is typically kept all the way in the back of the store.Since 2020, Costco has sold over 100 million rotisserie chickens annually.
The same facility has also produced its fair share of controversy for the company, after an undercover investigator from an animal rights group discovered chickens living under allegedly
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