Costco’s $9.99 roast beef sandwich is a huge departure for the big-box retailer famous for its cheap $1.50 hot-dog-and-soda deal.
. “It tasted good, but not $10 good … It’s hard to go for this when you know you could get a whole pizza.”for the hot dog-and-soda meal despite surging inflation by manufacturing its own franks — and by accepting the cheap eats as a loss leader to get hungry shoppers in the door.“Do we make a lot of margin off of it? No,” Jelinek admitted.
Other items sold at Costco’s front-of-store food courts are similarly wallet-friendly. The chain charges $3.99 for a hot turkey and provolone sandwich, $4.99 for a BBQ beef brisket sandwich and $1.99 for a slice of pizza. The Lynnwood outlet is located 30 miles from Costco’s Issaquah headquarters, sparking speculation that the new nosh is part of a nefarious corporate plan.“It’s so when the next new items start coming in at $7-$8 a piece they look like a good deal,”
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