The warehouse club has two big answers to a key Target and Walmart strategy.
Target has greatly changed its merchandise over the past few years and, in many ways, Walmart has followed its lead.
That's a strategy Walmart has used as well, albeit to a lesser extend. Many customers may know they're buying a house brand, which comes with better-perceived value, but these lines, which span Target's entire inventory are far from the generic house brands of old.Costco has not followed the same private label brands program as its rivals. Instead, it has worked to offer the best possible prices on both its Kirkland Signature house brand and the big-name products it sells.
"There's not a lot of trade down," he said. Although when we sometimes have more control over certain private-label CPG items and we're able to drive more business. And so we're seeing an increased penetration of that versus some of the brands sometimes.""That gets the brands to the table to work to provide more value on the branded as well," he added.
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