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Costco shoppers have never been shy about sounding off against the warehouse club when they’re displeased with a product, service, or an aspect of the overall shopping experience. But in a twist that’s sure to surprise some Costco critics, the company just revealed that a new front-door policy that has been inspiring controversy actually has some major benefits for shoppers.
Since January, Costco has been installing the new membership card scanners at more and more warehouses across the United States. And in a Sept. 26 earnings call, the company revealed some of the ways that these scanners are improving the Costco shopping experience. Another perk of the card scanners is that Costco “can monitor our fresh foods a little better because we know what the traffic counts look like,” Millerchip said. In other words, the devices may help Costco warehouses ensure that they have the right amount of fresh food items on shelves to serve shoppers at a given time.A final benefit of the scanners, according to Millerchip, is that they allow Costco customers to card-checking step out of the way as they enter rather than while checking out.
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