Despite its prevalence in corporate discussions, a minority of Brits claim to understand the term 'ESG,' with more reportedly believing in alien encounters.
THE CITY appears to be losing its battle to explain ‘ESG’ to normal Brits as precious few claim to know what the Square Mile’s favourite acronym even means, a new survey has suggested. Just 13 percent of the British public have a ‘good understanding’ of what ESG is – up only one percent on last year – in a sign that bosses may have failed to properly explain the term, according to a survey by City comms outfit SEC Newgate.
“Trust remains a key issue in ESG communications, with a significant increase in community distrust in what organisations say about their ESG performance, and nearly two thirds thinking that greenwashing is a big problem in the UK,” said SEC boss Emma Kane in the report. “ESG remains a useful term but ultimately it is undefined and will have differing meanings across asset classes, products, even businesses operating within the same industry and in particular across time horizons.
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