Newham has the worst coronavirus death rate in England and Wales, leaving residents afraid of what happens when lockdown eases.
We often hear about the science behind the spread of the virus. No small part of that is the behaviour of us humans, much of which is determined by what's going on in our heads.
"At the moment the messaging is all about how essential it is to stay at home, and if there is a change in that policy what people need to know is why has that changed?"Omar is pictured with his father RoufulRate of infection falling to manageable levelsBut what is the tipping point at which those tests are met? And will the public agree with the government's assessment?Professor Ayton says:"What we have now is a blanket measure where it is pretty simple to understand what...
Professor Ayton says it will be important to get the right messengers as well as the right messages in persuading people that it is safe to return to work and much will depend on the actions taken by the government in showing they have the situation under control. Behavioural scientists say wearing a mask can be a"social cue" to others that you are behaving responsibly.
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