A cursory guide for digital copywriting. - cc: mparticle growthmarketing marketing
Do not lie to your audience. Not only may this result in legal troubles but it will irritate the reader and build a bad, unreliable reputation around your company, costing you a.) a potential customer and b.) a return customer/ return visitor. You must always maintain a good rapport with your audience.Edit. Then edit some more.
Honest copy instills the customer with a sense of validation, reassuring them that, in the future, your product will continue to deliver accurately. It also directly affects your analytics, good input=good output. Unlike writing copy for short form content like a twitter post, choosing SEO keywords is less creatively liberal. It’s a reverse engineering process, logically choosing keywords which highlight your text as briefly and effectively as possible will be most advantageous in ranking your page higher up in the results list.By combining captivating copy and eye-catching design, your site will increase the retention time of visitors, thereby increasing the likelihood of an action being taken.
Entering a new site can be dis-orientating, especially when the site is text-heavy. Creating shrewd prompts for the user to easily navigate across the site will increase accessibility: this can vary from choosing appropriate page names in the nav bar to the choice of text for additional links on pages.A/B testing is used in growth marketing to determine which version of the site produces better results.
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