From Ganni's effortless style to SaksPotts's curated closet of crisp shirts, wide trousers, and leather accents, these are the five must-see brands that ruled the Danish Spring 2022 runways. CPHFW
There’s a magic to Scandinavia that is hard to quantify. The elusive and cool “it” girl that inhabits it and the effortless ease in which they approach life — think hygge, a lifestyle that’s all about embracing coziness, and minimalist Nordic interior design — has been coveted by North Americans for years. So leave it toSpring 2022 to host a stylish, chill and safe gathering that was as sustainable as it was fashionable.
Considered by some as the fifth fashion capital of the world, the Danish city has made a name for itself for its environmental agenda. In 2020, Copenhagen Fashion Week introduced ato reduce 50 percent of its emissions and commit to a zero-waste target. The event is also holding designers accountable, and any brand that wishes to participate has three years to meet strict sustainability requirements or risk being ineligible to attend.
The designers who stood out at this year’s SS22 shows were the ones that balanced environmental activism with COVID-conscious protocols and a distinctly Scandinavian aesthetic. Most designers showcased their work outdoors or virtually, as mask-wearing is not mandated in Denmark. From a fashion perspective, versatility and easy silhouettes dominated the runways, as the labels that came out on top weren’t the ones that succumbed to using nostalgia or 1920s decadence as inspiration — athat is coming off as a bit forced and has yet to catch on — but those who embraced a quieter confidence.
Below are designers from the Copenhagen Fashion Week SS22 shows who understood the assignment and have us wanting to book our trips to Denmark pronto.
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