The beer company branched out to full-strength spirits in 2021.
, in 2021, has released its second brand. Barmen 1873 is a blend of straight bourbon whiskeys and finishes at 92 proof. A sweet bourbon, it has notes of caramel, vanilla and baked apples, along with a lasting spicy finish that includes cinnamon, allspice and nutmeg.
But the seed was planted, and by 2019, Molson Coors was looking to get into other areas in the beverage world outside of beer. David needed to first make sure that whiskey was something the Coors brand could sell."Over 80 percent of our consumers said that they would trust a whiskey from us," he says. Additionally, according to a recent press release, nearly 30 percent of Banquet beer drinkers also drink whiskey, and nearly 15 percent sip on bourbon.
At $39.99 to $42.99, Barmen 1873 is available at a lower price point than Five Trail, which retails for $59.99, The name refers to the Coors family's hometown in Germany, and 1873 is the year that the company began brewing beer in Golden.The Coors Whiskey Co. team hopes that Barmen 1873 will follow in the footsteps of Five Trail in the competition circuit as well.
It can be found in markets where Five Trails is currently distributed, including\ Colorado, Georgia, Illinois, Kansas, Kentucky, Missouri, New York, Nevada, Pennsylvania, Oklahoma, Tennessee, Texas and Wisconsin.
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