Using recycled materials and scraps, the Converse Chuck Taylor All Star Crater releases July 23 in three different colour ways.
One of the most iconic sneakers in the world just got a super sustainable makeover. Launching next week, the Converse Chuck Taylor All Star Crater uses recycled polyester and post-industrial textile waste scraps to reinvent the 100-year-old classic style in a modern and sustainable way.
As part of Converse’s Renew initiative signalling the brand’s commitment to a waste-less future, the All Star Crater draws from parent company Nike’scollection of shoes created from scraps or “space junk,” while still preserving the classic sneaker’s DNA.
“A lot of times we think about materials at their inception, but what about all the materials that already exist? Could we look at those just the same, and really embrace the value that those can still hold?” asks Jessica L’Abbe, Converse’s Senior Director of Colour Materials Graphics, in a statement explaining the design process.
“We call it emotional innovation,” explains Brandon Avery, VP of Global Innovation for Converse. “For example, if we reuse a material, something that’s already had a journey and a life, there’s a really interesting story to tell—trash becomes treasure.”
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