Content creators respond to TikTok's uncertain future in the US

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Content creators respond to TikTok's uncertain future in the US
Lee ZavorskasU.S. NewsTiffany Watson
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TikTok content creators who make a living promoting their businesses and personal brands on the app were afraid that they would have to find new ways to engage consumers and make money as the app’s future in the United States remained uncertain.

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TikTok content creators who make a living promoting their businesses and personal brands on the app were afraid Sunday that they would have to find new ways to engage consumers and make money as the app's future in the United States remained uncertain.Some users reported Sunday that the app was working again, but it remained unavailable for download in Apple and Google’s app stores. Others remained locked out of accessing their profiles and the communities they had built online.

“It’s like going to your favorite restaurant and ordering your favorite food, and they’re like, ‘You know what? We took it away,’” she said.Tiffany Cianci, a Maryland-based content creator who owns small businesses, stopped posting on Twitter and Instagram and cut her advertising with Meta and Google out of frustration.She thinks lawmakers unfairly punished TikTok for succeeding alongside its profitable competitors.

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